We want people to learn how to knit or that they restart this hobby that they learned during their childhood. We want that knitting or doing crochet stops being seen as a hobby for old people and with classic or hard to knit clothes. Through the design of the shop, (the exhibition of ribbons, the self-service, the patterns, etc) and the clothes with their easy instructions, we wanted to link the tradition (the ribbon itself) with the present, creating this way a new relationship with this ancient hobby. So, the shop aims to any person who is interested in this hobby: from kids to adults (both men and women).